Industry in Review
Posted on 4th of January, 2018 by NathanNathan
With all the negative press of a decline in new car sales we wanted to share our insight to help give you our take on where the market it.
It’s true that UK new car sales dropped 5.7% in 2017, but bear in mind from 2011-2016 there was a 38.7% increase in new car sales. There are a number of potential reasons why the market changed direction in 2017, but the fact of the matter is there are only so many people who need cars. So while it does show that people are starting to tighten their purse-strings, more than anything this should be a sign of confidence in how the industry has performed and capitalised on opportunities over the 5 years prior.
In particular the decline in sales has been felt at manufacturer affiliated dealerships. The reality is that consumers are often looking for the best value deal and with inherent overheads of running a motor dealership and a lack of flexibility in their finance offerings, consumers are turning elsewhere to source their vehicles. Combine that with scandals; poor customer reviews; and not adapting to the new technology era, little else can be expected.
Now more than ever due to the age of technology and convenience of the internet, consumers can easily compare prices from a number of different sources without the hassle of negotiating with sales staff. It’s imperative that businesses have a strong web presence, slick service and provide convenience.
That’s why we recently rebranded and launched our new website! The new website contains all the info you will need, accessible at any time. It’s also much easier to navigate than our old one and makes the process much easier too! Let us know what you think.